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Nike Cuts Ties with Amazon, But Will It Matter?
PR, AI & Communications News

Nike Cuts Ties with Amazon, But Will It Matter?

Nike announced earlier this month that it is ending its two-year direct-selling pilot with Amazon — one of the most consequential distribution strategy moves in recent athletic apparel history. The exit comes weeks after the announcement of John Donahoe as incoming CEO. What the move actually means, what risks Nike is taking, and what the broader category should be watching.

EPR Editorial Team ·