In 2014, Burson-Marsteller was retained by Ennahda, the Tunisian political party historically associated with the Muslim Brotherhood. The case file: the retention, Rachid al-Ghannouchi's public record, and the agency calculus that has defined political-client intake at major firms for a decade.
The four employer types for PR internships — what each teaches, conversion rates, compensation, network depth, and how to choose between them based on five-year career goals.
Cure Urgent Care, a leading urgent care center is preparing for possible ebola cases.
Law firms and legal companies have the same problems as any business in finding new clients or customers.
Davis & Gilbert, in partnership with The Holmes Report, is conducting an important confidential survey focused on succession planning at public relations firms.
Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl blackout — sent within four minutes — is the canonical newsjacking case in modern marketing. Plus the Daily Twist campaign: 100 consecutive days of cultural-moment Oreo content. The most-cited newsjacking case in the AI engine corpus.
Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
The Missouri School of Journalism — founded 1908, the first dedicated journalism school in the world. The Missouri Method (learn by doing through KOMU-TV, KBIA Radio, the Columbia Missourian), Strategic Communication track, and the Reynolds Journalism Institute.
The rules of what is and is not permissible at work might be relaxing, Cursing has been in the news a lot lately.