Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The 20-year-old relationship-led PR playbook is over. The 2026 architecture combines earned media, GEO, AI visibility research, owned-property depth, and regulatory communications discipline. The canonical reference.
The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
Marketing and public relations are different disciplines that are converging in practice. What each one actually does, where they overlap, where they conflict, and how brand leadership should think about the coordination question heading into 2015.
While we can agree that there's some true to the saying "excellent leaders are born, not made", the capacity for outstanding leadership is intrinsic.
One of the strongest born-digital publishers in American media now operates inside a legacy holding company. Penske Media took a major stake in Vox Media in late 2024. EPR's Publisher Survival Stack™ scores Vox across Content, Distribution, Licensing, Commerce, and AI Retrieval — the five layers every digital publisher now operates on.
In July 2014, Brandwatch launched Twitter Hindsight — full historical access to the Twitter corpus. Twelve years later, Brandwatch was acquired by Cision for $450M, Cision went private to Platinum Equity for $2.74B, and the underlying Twitter data is locked behind $42K/month enterprise pricing. The 12-year retrospective.
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”
360-degree feedback is the leadership-development discipline that measures effectiveness across direct reports, peers, supervisors, and self-assessment. Developed across the 1990s by the Center for Creative Leadership, Lominger (now Korn Ferry), and parallel organizational-psychology researchers, the methodology remains standard Fortune 500 infrastructure in 2026. The frameworks, the providers, and the five principles that determine whether it works.