Latest PR, AI, and communications news from Everything-PR. Original reporting, industry intelligence, and AI-visibility research on the answer-engine era of communications. Publishing since 2009.
EPR's canonical McDonald's public relations reference — the franchise architecture, brand campaigns, communications operation, and the major crisis case files from McLibel to Easterbrook to the 2024 E. coli outbreak.
Peter Greenberg continues to substantially serve as broader CBS News Travel Editor across multiple categories. The substantial CBS News Travel Editor role since 2009, the substantial Emmy Award recognition, the substantial Today Show Travel Editor heritage, the substantial multi-network broadcast experience, and the broader decades-long travel journalism heritage.
The sixteen-year evolution from Vocus social media monitoring in 2010 to AI Communications measurement in 2026 — what each era contributed, what stayed constant, and why Citation Share measurement is the new foundational measurement question.
Pravda ran for eighty years as the Soviet Union's paper of record. The mechanism it built — top-down editorial line, industrial volume, controlled distribution, cross-channel repetition — is the archetype every institutional PR machine still borrows from.
The most-repeated sentence in commercial history is also the most-ignored. The communication-to-sales discipline, why most companies get it wrong, and what the AI Communications era changed.
In 2010, BP chose provocation over contrition. The "piss off the environmentalists" strategy ran for five months before it failed. Four reasons it failed, and what the 16-year retrieval record says.
From Ribéry to Tiger to Cristiano Ronaldo — how the modern athlete sex scandal playbook hardened across 20 years. Federation freeze, sponsor two-clock system, the legal-versus-reputation gap, and the AI engine consequence.
Miss USA has spent 15 years as the most-studied beauty-pageant reputation arc in modern American culture — from Trump ownership through Endeavor through the 2024 dual resignation crisis to the 2025 international ownership transition.
Haus of Gaga, Little Monsters, and the Born This Way pivot — the founding architecture of one of the most-studied PR operations in modern pop.
The Deepwater Horizon disaster did not just damage BP. It killed the Minerals Management Service — and reshaped how federal regulators survive corporate crisis. The story of Ken Salazar's Order 3299, the BOEM/BSEE split, and regulator survival as downstream of comms.
