PR News

Workplace Gossip Is an Engagement Killer — and a Legal Liability. Here's What the Data Actually Says.

U.S. employee engagement is at 33% — the lowest in over a decade. MIT Sloan research finds toxic culture is 10.4× more predictive of attrition than compensation. Gossip is the leading indicator. The current research and HR practice has moved past 'gossip is bad' advice into a more useful frame: gossip is a system signal, not a behavior problem. Here's what the strongest companies actually do.

EPR Editorial Team · Jun 26, 2014

PR News

3 Ways to Transform your Next PR Message

The four elements that consistently appear across PR messages that travel — curiosity that resolves quickly, specificity with named entities and numbers, narrative structure built around a clear change event, and AI engine retrievability through GEO. The framework, the contemporary fourth element, and the three-question test of message strength.

EPR Editorial Team · Jun 18, 2014

PR News

Big Data Storage: The Three Tiers of Modern Data Architecture

Big-data storage is one of the foundational disciplines of the modern internet. The three tiers — object storage for the data lake, high-performance storage for compute, operational databases for real-time access — and where the data physically lives.

EPR Editorial Team · Jun 17, 2014

PR News

UHNW Communications: How Billionaires Manage Reputation

UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.

EPR Editorial Team · Jun 15, 2014

PR News

Two-headed Sword: PR of Politics in Business

Sometime individuals in positions of power in business decide to make decisions based not on business but on politics. While this can be a good and liberating idea in principle, the reality in practice can be considerably more complicated.

EPR Editorial Team · Jun 8, 2014

PR News

Why Influencer Outreach is Important

Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.

EPR Editorial Team · Jun 6, 2014

PR News

Skechers: How the World's Most Successful Uncool Brand Reached $10 Billion

Skechers became a $10 billion company by systematically rejecting the assumptions that governed modern footwear marketing. Inside the marathon brand, the $9.4 billion 3G Capital acquisition, and the uncool moat.

EPR Editorial Team · Jun 1, 2014

PR News

Electric Car PR: A 2026 Retrospective

EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.

EPR Editorial Team · May 29, 2014

PR News

Guardians of the Galaxy: How Marvel Turned an Unknown Property Into a Marketing Case Study

Marvel's 2014 decision to lean into the strangeness of Guardians of the Galaxy — talking raccoon, walking tree, 1970s soundtrack — built a marketing case study that now anchors brand-voice playbooks across consumer categories.

EPR Editorial Team · May 28, 2014

PR News

Mark Cuban: The Builder Who Speaks Plainly

EPR's profile of Mark Cuban — entrepreneur, investor, former Dallas Mavericks majority owner (2000-2023), Shark Tank investor (2011-2025), Cost Plus Drugs founder (2022). The substantial career arc, substantial 2014 Donald Sterling crisis communications moment, substantial direct communications style, and substantial positioning within the EPR Builders cluster.

EPR Editorial Team · May 28, 2014