Coca-Cola operates the largest brand page on Facebook — over 110 million followers, highest of any consumer brand on the platform. Share a Coke produced 500M+ user-generated posts globally. Every CPG brand serious about Facebook should study the Coca-Cola operation before chasing another trend.
Does Pinterest activity actually increase website traffic?
A PR budget in 2026 is no longer a press-release spend — it is a Citation Share investment across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Real benchmarks across A-tier (Salesforce, HubSpot, Stripe), B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop), and C-tier (Resend, PostHog, Topicals, Vacation Inc.).
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
EPR's canonical reference on Elie Hirschfeld — multi-generational New York real estate operator, substantial philanthropist, Broadway producer, art collector, and substantial figure across New York's civic and cultural institutions. Hirschfeld Properties, the Hirschfeld Foundation, the Weizmann Institute and Brown University trustee work, and the broader cross-category career.
HARO shut down in late 2024 after Cision rebranded it Connectively. Qwoted, Featured.com, Source of Sources, Help a B2B Writer, Muck Rack, SourceBottle, and ProfNet are what replaced it. The full successor map and what still works.
EPR's reference on PR firm engagement with Middle East government clients — Edelman's Saudi work, Brown Lloyd James with Syria and Libya, Burson-Marsteller's positioning around Middle East work, Bahrain's PR firm engagements. The substantial industry conversation around autocratic government clients across 2013-2026.
Keep social media networks separate whenever possible. Otherwise, every single Pin, Tweet and Facebook post is going to show up on your other profiles. This is bad because, as we know, posts have to be written in different ways for different social media profiles.
Mastercard's 2013 #InternsWanted social-recruiting campaign — six countries, Weber Shandwick, Ketchum, and APCO partner agencies, the cash-free framing seven years ahead of the broader payments-category vocabulary, and the early-talent pipeline that became a defined fintech strategic concern across the decade that followed.
PR monitoring went through three eras: clip-and-coverage, social listening, and AI listening / Citation Share. Porter Novelli's 2013 PN Sonar launch sat in the second era. The third era — measuring what ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews say about your brand — is now the new measurement layer.