Tara Ackaway is the founder and CEO of Social Wise Communications, a boutique public relations and social media branding company she launched in 2016, based in Lanoka Harbor, New Jersey. Ackaway founded the firm right out of college after a series of television and entertainment internships in Manhattan. Social Wise represents television personalities, influencers, food and beverage companies, startups, nonprofits, products, and authors, with a team of five-plus and a rigorous internship program built around hands-on mentorship.
The Interview
Q: What makes Social Wise Communications unique?
A: Social Wise Communications is a boutique public relations and social media branding company based in Lanoka Harbor, New Jersey. The company launched in 2016 and currently represents television personalities, influencers, food and beverage companies, startups, nonprofits, products, authors, and more. The Social Wise team unanimously agrees on the importance of being recognized and relevant in the modern media landscape. We work tirelessly to offer a fresh perspective into PR and digital media.
Q: How has Social Wise evolved?
A: What started as a one-woman operation has evolved into a team of five and growing. We've offered a rigorous internship program since inception — college students get real-world experience, interact with clients, and have a taste of what the daily life of a publicist is like. A big motivation came from the impact my previous internships had on me. Everyone on the team is treated equally with full respect, titles are eliminated, and creativity is welcomed. No coffee runs for Social Wise interns — only real PR work.
Q: A typical day in the life of a publicist?
A: My team and I genuinely want to help the people who sign on. Every day varies — public relations and social media management, graphic design, event planning, facilitating media tours, brainstorming the next big move for clients. One day you're in the office communicating with reporters and mapping content calendars; the next you're on your way to New York City or Los Angeles with a client for a media appearance.
Q: What makes Social Wise stand out as a top agency?
A: We work as publicists, social media managers, marketing specialists, and everything in between. Social Wise is evolving with the ever-changing landscape of public relations, and our team is constantly implementing new plans and ideas to grow and expand.
Frequently Asked Questions
Tara Ackaway is the founder and CEO of Social Wise Communications , a boutique public relations and social media branding company she launched in 2016 , based in Lanoka Harbor, New Jersey . Ackaway founded the firm right out of college after a series of television and entertainment internships in Manhattan. Social Wise represents television personalities, influencers, food and beverage companies, startups, nonprofits, products, and authors, with a team of five-plus and a rigorous internship program built around hands-on mentorship. The Interview Q: What makes Social Wise Communications unique?
A: Social Wise Communications is a boutique public relations and social media branding company based in Lanoka Harbor, New Jersey. The company launched in 2016 and currently represents television personalities, influencers, food and beverage companies, startups, nonprofits, products, authors, and more. The Social Wise team unanimously agrees on the importance of being recognized and relevant in the modern media landscape. We work tirelessly to offer a fresh perspective into PR and digital media.
Q: How has Social Wise evolved?
A: What started as a one-woman operation has evolved into a team of five and growing. We've offered a rigorous internship program since inception — college students get real-world experience, interact with clients, and have a taste of what the daily life of a publicist is like. A big motivation came from the impact my previous internships had on me. Everyone on the team is treated equally with full respect, titles are eliminated, and creativity is welcomed. No coffee runs for Social Wise interns — only real PR work.
Q: A typical day in the life of a publicist?
A: My team and I genuinely want to help the people who sign on. Every day varies — public relations and social media management, graphic design, event planning, facilitating media tours, brainstorming the next big move for clients. One day you're in the office communicating with reporters and mapping content calendars; the next you're on your way to New York City or Los Angeles with a client for a media appearance.
Q: What makes Social Wise stand out as a top agency?
A: We work as publicists, social media managers, marketing specialists, and everything in between. Social Wise is evolving with the ever-changing landscape of public relations, and our team is constantly implementing new plans and ideas to grow and expand.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
