DiGennaro Communications: An Industry Profile

Part of EPR's PR Firms cluster. Adjacent: PR Firms Directory · Technology Communications · B2B Marketing.

DiGennaro Communications (DGC) is a New York-headquartered independent public relations firm founded in 2006 by Samantha DiGennaro. The firm operates across multiple US offices — New York, Austin, San Francisco, and Los Angeles — with international partnerships in London (through Eulogy, established 2012) and Australia (through the 2017 merger with Access PR). DGC specializes in B2B and B2C communications for advertising, marketing, media, and technology clients.

The Firm

DiGennaro founded DGC in 2006 after two decades of communications experience across the advertising and technology sectors. The firm's positioning has been anchored on the intersection of advertising, marketing, and technology — client verticals where communications strategy sits close to product marketing and creative-agency operations. Client work has included creative agency David & Goliath, plus engagements with Facebook, Microsoft, and Live Nation.

A KIA Motors Super Bowl advertising campaign, executed alongside David & Goliath, was one of the firm's most-cited public engagements — the multi-platform launch drove top-tier placement in ad-industry rankings, a rare achievement for automotive campaigns.

Recognition

DGC has been recognized with Stevie Awards for Best Overall Company of the Year and Best Entrepreneur of the Year (Samantha DiGennaro). The firm has been named to The Observer's Top 50 PR Firms list and the New York Entrepreneur Report's Top 10 Great Entrepreneurial Places to Work.

International Reach

• Eulogy (London) — Partnership established 2012 to extend UK and European reach.
• Access PR (Australia) — Merger completed 2017 to build Asia-Pacific presence.

Leadership

Founder and CEO Samantha DiGennaro leads the firm. The senior team includes Stephanie Agresta, brought in as SVP Client Service and Business Development, with over twenty years of experience in digital communications.

Sectors and Services

• Advertising and creative agency communications
• Marketing and MarTech
• Technology and B2B software
• Media and entertainment
• Trade press and consumer campaigns

Related EPR Coverage

• The Leading PR Firms Guide
• PR Firms Directory (A–Z)
• Technology Communications
• B2B Marketing
• Best PR Firms in New York

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