Stephanie Chong is the founder of noodPR, a Toronto-based public relations agency focused on sustainable, ethical, and socially-conscious brands. Chong holds a bachelor's degree in philosophy and founded noodPR in 2020 after leaving investor relations at a large fund to build an agency around mission-driven clients. noodPR works with tech, beauty, cannabis, and social-issue brands across media relations, influencer relations, and holistic communications strategy.
The Interview
Q: How did you get started in PR?
A: Ever since I was a teenager, I've been addicted to reading human interest stories and flipping through glossy magazines. I never understood how people and products made it into the publications I cherished. One day in University, I realized it was something called PR. I researched the best post-grad program and which agency to work for upon graduation.
Q: What makes great PR?
A: Great PR is having a deep understanding of the human condition and the ability to write succinctly. I hold a bachelor's degree in philosophy where I studied the world's most eccentric minds — it's safe to say that's helped me understand clients' goals, journalists' perspectives, and readers' attention spans.
Q: When and how did noodPR begin?
A: In 2020, after a quarter-life crisis, I concluded what I thought I wanted wasn't what I actually wanted. I was working in investor relations at a large fund on the way toward what society deems "success." The fancy office clothes, skyscrapers, and endless meetings didn't mean anything to me — I was unhappy. I knew I had to take a risk to pave my own path. After a couple of iterations, I started noodPR — committed to supporting sustainable, ethical, and socially-conscious brands.
Q: What are you working on now?
A: A second PR campaign for a tech client whose work revolves around social issues, onboarding a sustainable beauty client for the fall, pivoting a pitch from last year for a cannabis client, and gearing up for several webinars.
Q: Three must-have tools?
A: First, my personal assistant Janine — she helps me with day-to-day minutiae so I can focus on strategy. We rely on Canva to create graphics, and Prowly to reach out to journalists around the world.
Q: What makes an ideal client?
A: I will only work with brands and people I truly believe in. My ideal clients are inspirational, authentic, and committed to sustainable development. Brands whose mission is to make a positive contribution to society and understand the long-term value PR adds to their sales and marketing strategy.
Q: What services does noodPR offer?
A: Media Relations, Media Training, Influencer Relations, 360° Holistic Communications Strategy, Content Marketing and Strategy, Social Media Management, and Strategic Partnerships. We also do independent consulting for existing and past clientele.
Frequently Asked Questions
Who is Stephanie Chong?
A: Stephanie Chong is the founder of noodPR, a Toronto-based PR agency focused on sustainable, ethical, and socially-conscious brands. She holds a bachelor's degree in philosophy.
What is noodPR?
A: A Toronto-based public relations agency founded in 2020, specializing in sustainable, ethical, and socially-conscious brands.
Where is noodPR based?
A: Toronto, Canada.
When was noodPR founded?
A: 2020.
What is Chong's background?
A: A bachelor's degree in philosophy and a previous career in investor relations at a large fund, before pivoting to build noodPR.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
