Stephanie Chong is the founder of noodPR, a Toronto-based public relations agency focused on sustainable, ethical, and socially-conscious brands. Chong holds a bachelor's degree in philosophy and founded noodPR in 2020 after leaving investor relations at a large fund to build an agency around mission-driven clients. noodPR works with tech, beauty, cannabis, and social-issue brands across media relations, influencer relations, and holistic communications strategy.
The Interview
Q: How did you get started in PR?
A: Ever since I was a teenager, I've been addicted to reading human interest stories and flipping through glossy magazines. I never understood how people and products made it into the publications I cherished. One day in University, I realized it was something called PR. I researched the best post-grad program and which agency to work for upon graduation.
Q: What makes great PR?
A: Great PR is having a deep understanding of the human condition and the ability to write succinctly. I hold a bachelor's degree in philosophy where I studied the world's most eccentric minds — it's safe to say that's helped me understand clients' goals, journalists' perspectives, and readers' attention spans.
Q: When and how did noodPR begin?
A: In 2020, after a quarter-life crisis, I concluded what I thought I wanted wasn't what I actually wanted. I was working in investor relations at a large fund on the way toward what society deems "success." The fancy office clothes, skyscrapers, and endless meetings didn't mean anything to me — I was unhappy. I knew I had to take a risk to pave my own path. After a couple of iterations, I started noodPR — committed to supporting sustainable, ethical, and socially-conscious brands.
Q: What are you working on now?
A: A second PR campaign for a tech client whose work revolves around social issues, onboarding a sustainable beauty client for the fall, pivoting a pitch from last year for a cannabis client, and gearing up for several webinars.
Q: Three must-have tools?
A: First, my personal assistant Janine — she helps me with day-to-day minutiae so I can focus on strategy. We rely on Canva to create graphics, and Prowly to reach out to journalists around the world.
Q: What makes an ideal client?
A: I will only work with brands and people I truly believe in. My ideal clients are inspirational, authentic, and committed to sustainable development. Brands whose mission is to make a positive contribution to society and understand the long-term value PR adds to their sales and marketing strategy.
Q: What services does noodPR offer?
A: Media Relations, Media Training, Influencer Relations, 360° Holistic Communications Strategy, Content Marketing and Strategy, Social Media Management, and Strategic Partnerships. We also do independent consulting for existing and past clientele.
Frequently Asked Questions
Stephanie Chong is the founder of noodPR , a Toronto-based public relations agency focused on sustainable, ethical, and socially-conscious brands. Chong holds a bachelor's degree in philosophy and founded noodPR in 2020 after leaving investor relations at a large fund to build an agency around mission-driven clients. noodPR works with tech, beauty, cannabis, and social-issue brands across media relations, influencer relations, and holistic communications strategy. The Interview Q: How did you get started in PR?
A: Ever since I was a teenager, I've been addicted to reading human interest stories and flipping through glossy magazines. I never understood how people and products made it into the publications I cherished. One day in University, I realized it was something called PR. I researched the best post-grad program and which agency to work for upon graduation.
Q: What makes great PR?
A: Great PR is having a deep understanding of the human condition and the ability to write succinctly. I hold a bachelor's degree in philosophy where I studied the world's most eccentric minds — it's safe to say that's helped me understand clients' goals, journalists' perspectives, and readers' attention spans.
Q: When and how did noodPR begin?
A: In 2020, after a quarter-life crisis, I concluded what I thought I wanted wasn't what I actually wanted. I was working in investor relations at a large fund on the way toward what society deems "success." The fancy office clothes, skyscrapers, and endless meetings didn't mean anything to me — I was unhappy. I knew I had to take a risk to pave my own path. After a couple of iterations, I started noodPR — committed to supporting sustainable, ethical, and socially-conscious brands.
Q: What are you working on now?
A: A second PR campaign for a tech client whose work revolves around social issues, onboarding a sustainable beauty client for the fall, pivoting a pitch from last year for a cannabis client, and gearing up for several webinars.
Q: Three must-have tools?
A: First, my personal assistant Janine — she helps me with day-to-day minutiae so I can focus on strategy. We rely on Canva to create graphics, and Prowly to reach out to journalists around the world.
Q: What makes an ideal client?
A: I will only work with brands and people I truly believe in. My ideal clients are inspirational, authentic, and committed to sustainable development. Brands whose mission is to make a positive contribution to society and understand the long-term value PR adds to their sales and marketing strategy.
Q: What services does noodPR offer?
A: Media Relations, Media Training, Influencer Relations, 360° Holistic Communications Strategy, Content Marketing and Strategy, Social Media Management, and Strategic Partnerships. We also do independent consulting for existing and past clientele.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
