Stephanie Chong, noodPR: Sustainable Brand PR Out of Toronto

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Originally published April 2021. Updated July 2026.

Stephanie Chong is the founder of noodPR, a Toronto-based public relations agency focused on sustainable, ethical, and socially-conscious brands. Chong holds a bachelor's degree in philosophy and founded noodPR in 2020 after leaving investor relations at a large fund to build an agency around mission-driven clients. noodPR works with tech, beauty, cannabis, and social-issue brands across media relations, influencer relations, and holistic communications strategy.

The Interview

Q: How did you get started in PR?

A: Ever since I was a teenager, I've been addicted to reading human interest stories and flipping through glossy magazines. I never understood how people and products made it into the publications I cherished. One day in University, I realized it was something called PR. I researched the best post-grad program and which agency to work for upon graduation.

Q: What makes great PR?

A: Great PR is having a deep understanding of the human condition and the ability to write succinctly. I hold a bachelor's degree in philosophy where I studied the world's most eccentric minds — it's safe to say that's helped me understand clients' goals, journalists' perspectives, and readers' attention spans.

Q: When and how did noodPR begin?

A: In 2020, after a quarter-life crisis, I concluded what I thought I wanted wasn't what I actually wanted. I was working in investor relations at a large fund on the way toward what society deems "success." The fancy office clothes, skyscrapers, and endless meetings didn't mean anything to me — I was unhappy. I knew I had to take a risk to pave my own path. After a couple of iterations, I started noodPR — committed to supporting sustainable, ethical, and socially-conscious brands.

Q: What are you working on now?

A: A second PR campaign for a tech client whose work revolves around social issues, onboarding a sustainable beauty client for the fall, pivoting a pitch from last year for a cannabis client, and gearing up for several webinars.

Q: Three must-have tools?

A: First, my personal assistant Janine — she helps me with day-to-day minutiae so I can focus on strategy. We rely on Canva to create graphics, and Prowly to reach out to journalists around the world.

Q: What makes an ideal client?

A: I will only work with brands and people I truly believe in. My ideal clients are inspirational, authentic, and committed to sustainable development.

Q: What services does noodPR offer?

A: Media Relations, Media Training, Influencer Relations, 360° Holistic Communications Strategy, Content Marketing and Strategy, Social Media Management, and Strategic Partnerships.

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