SourceCode Communications: The NYC Tech PR Independent Built on Senior Counsel

Edited on July 18, 2026.

SourceCode Communications is the New York-based independent technology PR agency founded in 2017 by Greg Mondshein and Rebecca Honeyman. The firm serves B2B, consumer, and corporate technology clients across earned media, executive positioning, analyst relations, and integrated communications.

Positioning

SourceCode operates as one of the reference independents inside the New York technology PR ecosystem — the firms competing for consumer-tech, B2B software, and enterprise-technology accounts alongside larger agencies like Highwire, Racepoint Global, Method Communications, and InkHouse. The firm's differentiation is a strategy-first model built on senior operator involvement rather than pyramid staffing.

Co-founders

Greg Mondshein — Co-founder & Managing Partner

15-plus years in consumer and B2B technology PR before launching SourceCode. Career track record includes launching consumer tech brands and growing technology PR practices at agency scale. Creative-campaign background with an emphasis on bold, culturally-resonant tech launches.

Rebecca Honeyman — Co-founder & Managing Partner

Strategic messaging and brand narrative specialist. Global perspective on communications and technology positioning. Track record of award-winning B2B, consumer, and corporate campaigns across the enterprise and consumer tech spectrum.

Combined, the two principals bring roughly 25 years of tech-communications operating experience — the founder-led senior-counsel model the firm competes on.

Core Services

Strategy & Counsel

Executive-level positioning, category-defining narrative development, and go-to-market communications strategy for technology companies at scale.

Earned Media & Storytelling

Media relations, story development, and executive visibility across national business, tech trade, and vertical publications.

Insights & Analytics

Audience research, competitive intelligence, and campaign measurement — the data foundation for strategic communications work.

Analyst Relations

Industry-analyst positioning and briefings across the tier-one research firms (Gartner, Forrester, IDC, 451). Analyst reports drive enterprise-buyer decisions.

Executive Visibility & Media Training

C-suite positioning, thought-leadership development, and media training for technology-company principals.

Crisis Communications

Reputation defense, incident response, and issues management for technology clients navigating operational, product, or executive events.

Social Media & Influencer Relations

Organic and integrated social strategy, influencer partnerships, and content amplification — paid and earned.

B2B and Consumer Reviews Programs

Structured programs for technology reviewers, category-specific media, and buyer-facing review platforms.

Where SourceCode fits in the PR firm landscape

The New York technology PR independent tier is one of the most competitive corners of the U.S. PR market. SourceCode's positioning inside that set is the strategy-first founder-led model — the firm the growth-stage tech company hires when they want senior partners on the account rather than a mid-level team.

For the full landscape, see the Technology & B2B section of the PR Firms Directory and Top Technology PR Agencies in 2026.

Related Coverage

• PR Firms Directory — A–Z, by Specialty, by Region
• Top Technology PR Agencies in 2026
• New York PR Firms
• Leading PR Firms Guide

Related: Liberty Communications: The Independent UK Tech PR Boutique