SourceCode Communications: New York Tech PR Agency Profile

SourceCode Communications is a New York tech PR agency founded in September 2017 by former Hotwire senior vice presidents Greg Mondshein and Rebecca Honeyman, per O'Dwyer's. It has a London office and serves consumer, fintech, mobile, cloud and enterprise technology brands. PRovoke Media reported 26 staff and 31 percent growth in 2020, and the Holmes Report named it 2019 New Agency of the Year.

Originally published September 2020. Updated October 31, 2026.

What is SourceCode Communications?

SourceCode Communications is a New York tech PR agency founded in 2017 by former Hotwire executives Greg Mondshein and Rebecca Honeyman, with a London office. It was built on the idea of putting humanity back into technology communications and serves consumer, fintech, mobile, cloud and enterprise technology brands.

How did SourceCode start?

Mondshein and Honeyman, both former senior vice presidents at Hotwire, opened the agency in September 2017, as O'Dwyer's reported. It started in Midtown with a second location in Brooklyn's Dumbo neighborhood and targeted high-growth consumer, fintech, mobile and enterprise clients.

Mondshein led business development and marketing at Hotwire, and Honeyman was general manager of its New York office.

How fast has SourceCode grown?

PRovoke Media reported in 2020 that SourceCode had grown 31 percent that year despite the pandemic, had 26 staff and added Stephen Waddington as its first non-executive director. In its 2018 Bulldog Stars of PR coverage, the firm reported retaining 75 percent of its first clients and more than doubling its client count in a year.

O'Dwyer's later reported that SourceCode acquired Strike 2, a Chicago-based integrated creative agency.

Who has SourceCode hired recently?

SourceCode's most recent reported senior hire is Troy Kelley, appointed executive vice president for integrated marketing and consumer technology, according to O'Dwyer's reporting dated October 30, 2026. The role points to the agency's consumer technology and integrated marketing work, which sits alongside its fintech, mobile, cloud and enterprise practices. The source is O'Dwyer's rolling news page, so confirm Kelley's title and start date against the agency's own announcement.

Which clients does SourceCode work with?

SourceCode's B2B and consumer clients have included Handshake, Everlast, Clio, Makespace and Trulioo, according to Provoke Media. O'Dwyer's also lists agency-of-record wins for Elfster, Jane and LightStep, and early clients Adzuna, Blis and Zailab.

What awards has SourceCode won?

SourceCode was Bulldog Reporter's 2018 Stars of PR Grand Prize Winner and Agency of the Year, and the Holmes Report's 2019 New Agency of the Year. According to a 2021 Business Wire release, it was also PRWeek's 2020 US Outstanding Boutique Agency, a 2021 Forbes America's Best PR Agency and the number 10 fastest-growing agency on Adweek's list.

Mondshein was named to PRWeek's 40 Under 40, and Honeyman was elected to the PR Council's 2021 board. In July 2020 SourceCode helped found the Diversity Marketing Consortium with other agencies and Harlem Capital.

How does SourceCode compare with other technology PR firms?

SourceCode is a founder-led independent that competes with larger technology specialists such as Highwire, Racepoint Global and InkHouse. EPR's technology PR pages cover the wider field.

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