Every communications team is in the middle of a structural shift. The question isn't whether AI changes the job — it already has. The question is whether your team is built to operate in this environment, or still running a workflow designed for the last one.
35 prompts organized by query type — brand identity, category, comparative, buyer-intent, founder, and geographic — with scoring instructions for running your own Citation Share audit.
AEO and GEO are not the same discipline. Most practitioners use them interchangeably. The precise distinction, what each requires, how each is measured, and the right sequence for building both.
Google AI Overviews and AI Mode now appear above organic results for a growing share of queries. Getting cited requires a different playbook from traditional Google SEO — and a different one from ChatGPT or Perplexity.
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.
The best query is the new shelf. Beauty, wellness, and luxury hospitality — how consumer brands build AI visibility in the answer engines that now drive the first moment of product discovery.
AI engines don't have opinions. They synthesize from sources. Understanding exactly which source signals carry the most weight — and why your website matters less than you think — is the foundational knowledge for any GEO program.
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
The named-practitioner pattern is the most consistent finding across all 19 Citation Share studies. Named individuals out-cite their institutions on expertise queries. The complete five-component framework for building it.
Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.