Research
The 35-Prompt Citation Share Audit
35 prompts organized by query type — brand identity, category, comparative, buyer-intent, founder, and geographic — with scoring instructions for running your own Citation Share audit.
Tag
2026 Strategy
Generative Engine Optimization (GEO)
AEO Is Not GEO
AEO and GEO are not the same discipline. Most practitioners use them interchangeably. The precise distinction, what each requires, how each is measured, and the right sequence for building both.
AI Communications
How to Rank on Google AI Overviews and AI Mode in 2026
Google AI Overviews and AI Mode now appear above organic results for a growing share of queries. Getting cited requires a different playbook from traditional Google SEO — and a different one from ChatGPT or Perplexity.
AI Communications
How to Rank on Claude in 2026
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.
PR, AI & Communications News
Consumer Brand AI Visibility: The Complete Hub
The best query is the new shelf. Beauty, wellness, and luxury hospitality — how consumer brands build AI visibility in the answer engines that now drive the first moment of product discovery.
Editorial
How AI Engines Decide What to Say About Your Brand
AI engines don't have opinions. They synthesize from sources. Understanding exactly which source signals carry the most weight — and why your website matters less than you think — is the foundational knowledge for any GEO program.
Editorial
GEO Case Studies: How Schema Markup Changes What AI Engines Say About Your Brand
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
Editorial
How Named Practitioners Build AI Citation Authority: The Complete Framework
The named-practitioner pattern is the most consistent finding across all 19 Citation Share studies. Named individuals out-cite their institutions on expertise queries. The complete five-component framework for building it.
PR, AI & Communications News
GEO Case Studies: How Earned Media in Category-Native Trade Press Moves AI Citation
Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.
PR, AI & Communications News
The GEO Practitioner's Playbook: From First Audit to Full Program
The end-to-end GEO practitioner's guide — from baseline audit through entity infrastructure, earned media targeting, schema build, and monthly measurement. The complete sequence in one place.