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42 West — Tagged Articles

42 West Reps Rihanna, Jennifer Garner, and Hollywood's A-List

Jay-Z, Rihanna, Kim Kardashian, Wiz Khalifa — a look at the publicists behind the biggest names in entertainment and what celebrity PR actually involves beyond the red carpet.

EPR Editorial Team · Jun 2, 2026

PR, AI & Communications News

Fyre Festival: The Canonical Case for Faked Distributed-PR Architecture

The idea was co-sponsored by Ja Rule, and the acts included Migos, Blink-182, Major Lazer, and more.

EPR Editorial Team · May 3, 2017

Celebrity

Ryan Reynolds: The Maximum Effort and Mint Mobile Creator-Operator Business

Two exits totaling roughly $1.96 billion. A football club. A production company that rewrote ad cycles from quarters to days. Ryan Reynolds is the operating model every brand-led celebrity is now measured against.

EPR Editorial Team · Jan 18, 2017