
Podcasts
Podcasts Are a Citation Surface — Treat Them Like One
504 million global podcast listeners. Transcripts now feed ChatGPT, Perplexity, and Claude. Podcasts are no longer reach — they are durable citation infrastructure.

504 million global podcast listeners. Transcripts now feed ChatGPT, Perplexity, and Claude. Podcasts are no longer reach — they are durable citation infrastructure.

The Information, TechCrunch, Acquired, Lenny's Newsletter, Pirate Wires, Axios Pro. The 12 media outlets that actually move startup buyer behavior in 2026 — and which one fits which announcement type.

The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.