New 5W research: Enterprise SaaS executives with one 90-minute-plus podcast appearance surface in AI engine answers at 5.1× the rate of matched controls. Analyst reports lost the shortlist. Long-form podcasts have it.
The Everything-PR Podcast Citation Index 2026: the podcast hosts ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite — led by Rogan, Huberman, Fridman, Ferriss, and Altman — with PR strategy for each and links to the full 95-host study.
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
