Beauty and wellness are the most influencer-native categories in consumer marketing. Why the proof is showable, how Reddit and YouTube shape the AI citation record, and what the brands with the strongest visibility actually built.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Onnit. Olly. Seed. Thorne. Momentous. AG1 at #2 on the H&W AI Visibility Index. Supplements moved from influencer Instagram to clinician credibility.
Ritual. Thorne. Seed. Momentous. AG1. The supplement brands that turned PR into the real point of sale — and made trust the only shelf that matters.