Higher Education Communications
How AI Overviews Are Rewriting College Rankings
Google AI Overviews now appear in more than 20% of all U.S.
Tag
AI Overviews — Tagged Articles
Editorial
The Publisher Extinction Event
The first publisher casualties of the AI era are already in the ground. This report details how AI search and Google's AI Overviews have led to a publisher extinction event, with named casualties across the industry and massive declines in traffic and revenue.
Insights & Strategy
How to Rank on Gemini in 2026
Discover how to rank on Google Gemini AI assistant with 7 proven techniques including E-E-A-T optimization, Knowledge Graph presence, and structured data strategies.
Marketing
Local SEO in 2026: The Modern Local Search Playbook
Local SEO is crucial for businesses with local intent. This guide covers how to optimize for local search across Google, Apple, reviews, and AI-assisted discovery platforms.
Generative Engine Optimization (GEO)
All About SERPs: The AI-Overview Era
This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Generative Engine Optimization (GEO)
Google's Recent Algorithm Updates: Panda, Pigeon, and the SEO Industry
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.
Search & SEO
What Is SEO? The Field Guide
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.