Marketing
Local SEO in 2026: The Modern Local Search Playbook
Local SEO is crucial for businesses with local intent. This guide covers how to optimize for local search across Google, Apple, reviews, and AI-assisted discovery platforms.
Tag
AI Overviews
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Generative Engine Optimization (GEO)
Google's Recent Algorithm Updates: Panda, Pigeon, and the SEO Industry
Google's recent algorithm updates have produced one of the more substantial recent SEO industry disruptions. The Panda 4.1 update in September, the Pigeon update in July, the broader Penguin framework, and the forthcoming mobile-friendliness changes. What brands operating SEO programs need to consider.
Generative AI
Google Images: The Redesign History and the Controversies
Google Images was redesigned in 2013 to provide a better search experience, taking in feedback from users and webmasters. The history of the controversy — and what publishers should actually do about image search.
AdTech & MarTech
Online Ad Spending in 2026: Where the Money Moved and What AI Visibility Now Costs
US digital ad spend hit $413B in 2026. Retail media $69B, CTV $38B, social $227B globally. The structural shift — and where AI visibility now fits in the budget.
SEO
What Is SEO? The Field Guide
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.