Marketing
Local SEO in 2026: The Modern Local Search Playbook
Local SEO is crucial for businesses with local intent. This guide covers how to optimize for local search across Google, Apple, reviews, and AI-assisted discovery platforms.
Tag
AI Overviews
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Generative AI
Google Images: The Thirteen-Year History From 2013 Redesign to AI Overviews
A little while ago Google announced that it had redesigned Google Images in order to “provide a better search experience”. When making the changes, they took in considerations feedback from both users and webmasters. With the new version, users can flip through images using only keyboard, can see the detailed information about the image (the metadata) in the lower part of the photo.
AdTech & MarTech
Online Ad Spending in 2026: Where the Money Moved and What AI Visibility Now Costs
US digital ad spend hit $413B in 2026. Retail media $69B, CTV $38B, social $227B globally. The structural shift — and where AI visibility now fits in the budget.
PR, AI & Communications News
Google's PR Disaster Playbook: From the 2009 Michelle Obama Image Search to the Gemini Crisis
From the 2009 Michelle Obama image search to Gemini Black Vikings to AI Overviews telling users to eat rocks — 17 years of Google's algorithm-as-brand crises and why the original playbook is breaking in the AI era.
Generative Engine Optimization (GEO)
What Is SEO in 2026? The Field Guide
SEO is the discipline of helping people discover the most relevant answer when they search for information. The 2026 field guide \u2014 the three eras, the two-surface model, what changed since 2020, and what didn't.