Featured
Israeli Tech's Communications Reckoning
I work in AI Communications. Watching Israeli tech from the ground this year, the headline story — the shekel — is real. The story underneath is bigger. Four patterns.
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AI-washing — Tagged Articles
Crisis Communications
AI Washing Hits Israeli Tech
Israeli tech is blaming AI for layoffs the shekel actually caused. The communications problem just started — and the credibility bill comes due later.
Marketing
The Worst Cybersecurity Campaigns Of 2026
Ineffective 2026 cybersecurity marketing is characterized by desperation — fear-based messaging, feature overload, AI buzzwords without substance. The brands that fell into the traps and why trust collapsed.