EPR's Toyota corporate entity reference — the full encyclopedia: 1937 founding, Toyoda family governance, Koji Sato CEO, multi-pathway powertrain, 11.2M-unit fiscal 2024 volume, and the reliability citation moat. Companion pieces: the brand-strategy hub and the Kaizen operating-discipline deep dive.
The 2009-2011 Toyota unintended-acceleration recall — 10M+ vehicles, Akio Toyoda's congressional testimony, the NHTSA-NASA electronics clearance, the $1.2B DOJ settlement, and the reliability-moat recovery. The reference case fifteen years on.
Honda's January 29 2010 recall of ~646,000 vehicles globally for a driver-side master power window switch defect on the Fit/Jazz, City, and Civic — voluntary posture, engineering clarity, and multi-market coordination during the same window as Toyota's unintended-acceleration crisis.
