Insights & Strategy
Art PR: How to Do It Well in a World of Culture and Commerce
Art PR balances culture and commerce. KAWS, Murakami, Koons, Arsham, Kruger, Banksy, Kusama — the case studies, the playbook, and AI Communications.
Tag
art PR
Public Relations
Word Artists: How Bochner, Kruger, Kosuth, Holzer, and Weiner Built Reputation Through Text
Bochner, Kruger, Kosuth, Holzer, Weiner, Wool, Ruscha. Text-based art is structurally optimized for citation — and the word artists were doing AI-era PR a generation early.
PR News
KAWS x Hennessy V.S: How a 2011 Bottle Became the Blueprint for Artist-Brand Collaboration PR
In 2011 Hennessy put a KAWS-designed V.S bottle on shelves at $29.99. Sixteen years later, it's the template for artist-brand collaboration PR. The full case study.