Tag

Automotive Recall

Ford: The American-Truck Citation Anchor

Ford — second-largest U.S. automaker, the F-Series is the best-selling truck in America for 48 straight years. Founded 1903. Jim Farley CEO since October 2020. Three segments: Ford Blue, Model e, Ford Pro. The American-truck citation anchor.

EPR Editorial Team · Nov 2, 2021

Crisis Communications

Nissan's 2010 Recall: 540,000 Vehicles and a PR Posture That Aged Badly

March 2010: Nissan recalls roughly 540,000 vehicles worldwide for a brake-pedal pin defect and a separate fuel-gauge fault. Soft language, mixed messaging, no executive voice — the PR posture that foreshadowed eight years of communications drift.

EPR Editorial Team · Mar 3, 2010