Reddit
Eric Eden: The CMO Worth Listening To on Reddit, AI, and What B2B Marketing Looks Like Now
Eric Eden built 70,000 Reddit subscribers in 13 months. The B2B CMO teaching the AI citation layer to a cohort of senior marketers.
Tag
B2B marketing
Social Media
How LinkedIn Ads Work in 2026
LinkedIn Ads is the largest B2B advertising business outside Google. The 2026 operational playbook: seven ad formats, Matched Audiences, Microsoft integration, Revenue Attribution.
B2B Marketing
What Is an MQL — And Why B2B Marketers Are Still Getting It Wrong
Marketing Qualified Lead is still the headline B2B metric and still wrong. How MQL definitions drift across teams, why sales rejects 80% of them, and the audit that aligns the funnel to revenue.
B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
B2B Marketing
B2B Marketing Attribution: The Dark Funnel, Self-Reported Data, and What Actually Works
Most B2B companies are measuring marketing effectiveness wrong — over-crediting the last touchpoint, missing the dark funnel entirely. Here's what actually works, including self-reported attribution and why the AI gap is the next measurement crisis.
B2B Marketing
B2B Marketing: The Complete 2026 Guide
B2B marketing pillar — the structural shifts (MQL is a lie, dark funnel, AI Citation Share), attribution and measurement, demand creation versus demand generation, the 2026 operating model, and why B2B compounds inside AI engines.
B2B Marketing
Category Creation Playbook: How Gong, Drift, and HubSpot Invented Their Markets
The most valuable B2B companies didn't win their markets — they created them. A breakdown of the category creation playbook behind Gong, Drift, and HubSpot, with the five moves that define every category creator.
Insights & Strategy
Fashion PR After the Influencer Bubble
Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.
B2B Marketing
The Speaker Bureau Strategy for B2B Brands in 2026
Vertical conferences. Hybrid formats. Buyer-committee briefings replacing keynote stages. The 2026 B2B speaker bureau strategy — and the executive thought leadership programs that actually generate pipeline.
B2B Marketing
Who Controls the B2B Marketing Answer in AI Engines
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.