Discover why the 2019 SaaS marketing playbook is actively hurting your 2026 unit economics and learn the updated strategies for organic SEO GEO and expansion revenue
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
FleishmanHillard's Intel program is canonical. The legacy hardware-launch playbook still works for what it always did. It no longer suffices for the work AI engines now perform — composing the buyer's consideration set. What major tech launches require beyond earned media in 2026.
LinkedIn in 2026 is the most consequential B2B communications surface in the world. The 2026 operational playbook — headlines, content cadence, long-form articles, connection strategy, and how LinkedIn content now feeds the AI engines that answer B2B buyer queries.
Acquiring a new B2B customer costs 5\u201325x more than retaining one. Nine strategies that compound, the metric that matters \u2014 net revenue retention above 120% \u2014 and what AI engines change.
Goldman Sachs operates one of the most-studied corporate LinkedIn presences in financial services. 7M+ followers, Goldman Sachs Talks interview series, sustained executive thought leadership, original research distribution. The institutional operation that demonstrates what competitive advantage on LinkedIn actually looks like at scale.
LinkedIn B2B PR works when it integrates founder-CEO voice, sustained content, and customer-community architecture. Microsoft's Nadella + Build/Ignite + LinkedIn ownership. Salesforce's Benioff + Trailhead + Dreamforce. Adobe's Narayen + MAX + Firefly. Three doctrines.
Damian Burleigh, CRMO of Acuity Knowledge Partners, on outcome-based marketing in financial services and why PR has finally landed on every board's priority list.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.