Social Media
Founder Thought Leadership on LinkedIn: A 90-Day Plan
Founder thought leadership on LinkedIn: a 90-day plan with three owned topics, a posting cadence and lead-based measures, backed by Edelman-LinkedIn research.
Tag
B2B marketing — Tagged Articles
Social Media
Eric Eden: The B2B CMO Who Built 70,000 Reddit Subscribers
Eric Eden says he grew r/ThinkingDeeplyAI to 70,000 subscribers in 13 months with no paid distribution. A profile of the four-time B2B CMO's Reddit thesis, career, and podcasts.
Marketing
B2B Cold Calling Conversion Rates 2026: Connect Rates, Sequence Math, and What Replaced the Dialer
Cold calling in 2026 is not dead, but the math has changed. 2% connect for cold lists, 14% for AI-targeted multichannel sequences. 62% of B2B buyers research vendors with AI engines before any sales contact.
Corporate Communications
How to Win Analyst Relations: Gartner, Forrester & IDC Strategy
Learn what analyst relations is, how Gartner, Forrester and IDC differ, what AR programs cost by company stage, and how AR now ties to AI answer citations.
Marketing
Sales in 2026: The Revenue Operating Pillar in the Answer-Engine Era
The AI Communications discipline applied to sales — the revenue operating pillar for the answer-engine era. The four structural shifts, the six sales functions, the GEO layer, the operating model.
Marketing
B2B Marketing Automation Stack 2026: The Five Layers That Replaced Marketo, with Vendor Examples
B2B marketing automation in 2026 has stacked five tools where one used to live — automation core, intent data, CDP, conversational, and AI engine visibility.
Marketing
B2B First-Party Data 2026: Five Categories, Three-Layer Operating Model, and the Dark-Funnel Fix
First-party data in B2B for 2026. Five shifts since 2016. The five data categories that matter. The three-layer operating model. The dark-funnel problem.
PR Firms & Communications Agencies
Best B2B PR Agency and B2B PR Firm Rankings for 2026
B2B PR operates differently from B2C PR: sophisticated audiences, long purchase cycles, collective decision-making, and peer endorsement infrastructure. The four structural differences, the eight operational foundations, and the strong B2B firms.
Social Media
How LinkedIn Ads Work in 2026
LinkedIn Ads is the largest B2B advertising business outside Google. The 2026 operational playbook: seven ad formats, Matched Audiences, Microsoft integration, Revenue Attribution.
Marketing
What Is an MQL — And Why B2B Marketers Are Still Getting It Wrong
Marketing Qualified Lead is still the headline B2B metric and still wrong. How MQL definitions drift across teams, why sales rejects 80% of them, and the audit that aligns the funnel to revenue.