Social Media
Founder Thought Leadership on LinkedIn: A 90-Day Plan
Founder thought leadership on LinkedIn: a 90-day plan with three owned topics, a posting cadence and lead-based measures, backed by Edelman-LinkedIn research.
Tag
B2B marketing — Tagged Articles
Social Media
Eric Eden: The B2B CMO Who Built 70,000 Reddit Subscribers
Eric Eden says he grew r/ThinkingDeeplyAI to 70,000 subscribers in 13 months with no paid distribution. A profile of the four-time B2B CMO's Reddit thesis, career, and podcasts.
Marketing
B2B Cold Calling Conversion Rates 2026: Connect Rates, Sequence Math, and What Replaced the Dialer
Cold calling in 2026 is not dead, but the math has changed. 2% connect for cold lists, 14% for AI-targeted multichannel sequences. 62% of B2B buyers research vendors with AI engines before any sales contact.
Corporate Communications
How to Win Analyst Relations: Gartner, Forrester & IDC Strategy
Learn what analyst relations is, how Gartner, Forrester and IDC differ, what AR programs cost by company stage, and how AR now ties to AI answer citations.
Marketing
Sales in 2026: The Revenue Operating Pillar in the Answer-Engine Era
The AI Communications discipline applied to sales — the revenue operating pillar for the answer-engine era. The four structural shifts, the six sales functions, the GEO layer, the operating model.
Marketing
B2B Marketing Automation Stack 2026: The 5 Layers That Replaced Marketo, with Vendor Examples
B2B marketing automation in 2026 has stacked five tools where one used to live — automation core, intent data, CDP, conversational, and AI engine visibility.
PR Firms & Communications Agencies
Best B2B PR Agencies 2026: 20 Tech and SaaS Firms Ranked
The best B2B tech PR agencies in 2026, ranked: how B2B tech PR differs from B2C, the strong firms for SaaS, enterprise and cybersecurity, what they cost, and how to choose.
Social Media
LinkedIn Ads in 2026: 7 Formats, Targeting and Attribution
LinkedIn Ads is the largest B2B advertising business outside Google. The 2026 operational playbook: seven ad formats, Matched Audiences, Microsoft integration, Revenue Attribution.
Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
Marketing
B2B Marketing Attribution: The Dark Funnel, Self-Reported Data, and What Actually Works
Most B2B companies are measuring marketing effectiveness wrong — over-crediting the last touchpoint, missing the dark funnel entirely. Here's what actually works, including self-reported attribution and why the AI gap is the next measurement crisis.