Social Media
How LinkedIn Ads Work in 2026
LinkedIn Ads is the largest B2B advertising business outside Google. The 2026 operational playbook: seven ad formats, Matched Audiences, Microsoft integration, Revenue Attribution.
Tag
B2B marketing
B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
B2B Marketing
B2B Marketing Attribution: The Dark Funnel, Self-Reported Data, and What Actually Works
Most B2B companies are measuring marketing effectiveness wrong — over-crediting the last touchpoint, missing the dark funnel entirely. Here's what actually works, including self-reported attribution and why the AI gap is the next measurement crisis.
B2B Marketing
B2B Marketing: The Complete 2026 Guide
B2B marketing pillar — the structural shifts (MQL is a lie, dark funnel, AI Citation Share), attribution and measurement, demand creation versus demand generation, the 2026 operating model, and why B2B compounds inside AI engines.
Fashion
Fashion PR After the Influencer Bubble
The fashion category was, alongside beauty, the original case study in influencer-driven brand building. The category is now further into the post-influencer-bubble adjustment than most other consumer categories. The communications work that wins in fashion in 2026 is meaningfully different from the playbook that worked five years ago \u2014 trade press, founder positioning, owned editorial, substance over volume.
B2B Marketing
The Speaker Bureau Strategy for B2B Brands in 2026
The conference industry has changed. Learn how B2B brands can adapt their speaker bureau strategy to the new landscape of vertical conferences, hybrid formats, and evolving metrics to achieve executive thought leadership and a strong return on investment in 2026.
B2B Marketing
Who Controls the B2B Marketing Answer in AI Engines
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.
B2B Marketing
AI Is Making B2B Marketing More Efficient and Less Effective
AI is making B2B marketing more efficient and less effective. The productivity gains flow to every competitor. Content converges. Differentiation gets harder precisely as production gets faster. Only 12% of B2B marketers rate their content as highly effective per CMI. The reset, the scarcity of conviction, and what the strongest teams do differently.
Influencer Marketing
How B2B Influencer Marketing Works
B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
B2B Marketing
Founder-Led GTM on LinkedIn
The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.