The conference industry has changed. Learn how B2B brands can adapt their speaker bureau strategy to the new landscape of vertical conferences, hybrid formats, and evolving metrics to achieve executive thought leadership and a strong return on investment in 2026.
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.
Harvey Hudes, founder of Caliber Corporate Advisers, discusses the B2B fintech and financial services PR industry, Caliber's origin story, what makes the firm unique, notable clients, 2020 challenges, trends in B2B PR and marketing, and client servicing.
Damian Burleigh, Chief Revenue and Marketing Officer at Acuity Knowledge Partners, shares insights on leading marketing teams during business transformation, the impact of remote work, and industry-specific marketing challenges in financial services. He also highlights exciting innovations like AI and data-driven strategies for precision targeting.
B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
The MQL has lost strategic relevance. Account-Based Marketing has replaced it — treating target accounts as markets of one. Here's how the discipline actually works in 2026, from 6sense and Demandbase to the AI buyer layer.
The Marketing Qualified Lead (MQL) has been quietly undermining B2B marketing effectiveness for nearly a decade. In 2026, with complex buying cycles and anonymous decision-making, the MQL is no longer a performance indicator but a comfort blanket. This article argues that B2B marketing must evolve beyond MQLs to embrace more honest measurement frameworks and build genuine presence where buyers actually spend time, before they are even buyers. Otherwise, marketing teams will continue to produce pipelines that consistently underperform.
In 2026, ineffective cybersecurity marketing campaigns are characterized by desperation, failing to build trust. This article exposes the hallmarks of bad cyber marketing and names brands that fell into common traps like fear-based messaging, feature overload, and AI buzzwords without clarity.
The platform has gone through several phases. The early professional networking era was about resumes and recruiting. The middle period — roughly 2015 through 2020 — was about content marketing, with brand pages doing most of the publishing work. The current phase, which has been
LinkedIn dominates B2B social with its professional context and algorithm favoring substantive content. Learn what strategies work, such as executive presence and long-form content, and what doesn't, like pure promotion and engagement-bait formats. Discover how to optimize your LinkedIn presence for B2B success.