Beauty
Sephora: The LVMH Beauty Retailer
Sephora — founded 1969, LVMH-owned since 1997. 3,200+ stores, 35 markets, 50,000 employees. The dominant retrieval anchor inside AI beauty answers — and the brand-side AOR roster behind it.
Tag
Beauty Retail
Insights & Strategy
How Beauty Brands Win Sephora and Ulta
The retail visibility playbook for the dominant U.S. beauty retailers — Sephora, Ulta, Target, and Amazon. Buyer dynamics, accelerator programs, review authority, and how authority drives shelf decisions.
Insights & Strategy
What Ulta Beauty World 2026 Reveals About the Future of Beauty Brand Activations
Ulta Beauty World 2026 named the next phase of activations: experiential retail layered on brand clarity, founder-led storytelling, and human connection. The exhibitors who got it right — and who didn't.
CPG
How Sephora Beauty Insider Built Retail Loyalty
Sephora Beauty Insider is one of the more cited case studies in retail repeat-customer infrastructure. Three tiers, points that buy real products, and a substantial share of US sales driven by the program. Every retailer trying to encourage repeat shoppers should study Beauty Insider.