Consumer Brands & Retail
Celsius Holdings Strategy: Alani Nu Up, Celsius Down
Celsius Holdings strategy in 2026: Alani Nu sales rose 21% while the Celsius brand fell 12%, margins dropped and shares slid. See what brand teams can learn.
Tag
beverage marketing — Tagged Articles
Consumer Brands & Retail
Coca-Cola Marketing Strategy: World Cup and Zero Sugar
Coca-Cola marketing strategy in 2026: the World Cup campaign, a Zero Sugar redesign and AI ad backlash, with Q2 volume up 5%. See what marketers can copy.
Food & Beverage
The 25 Best Beverage Marketing Campaigns of 2026: What Actually Worked
Beverage marketing used to be simple: show the product, buy media, repeat. That playbook is gone. The best beverage brands now build ecosystems of content, community, identity and behavior, and here is what actually worked.
Social Media
Dr Pepper Marketing: Fansville, Lil Yachty, and the Influencer Playbook
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.