Tag

beverage marketing

The 25 Best Beverage Marketing Campaigns of 2026: What Actually Worked

Beverage marketing used to be simple. You showed the product. You showed people enjoying it. You bought media. You repeated the message.That playbook is gone.Today, the most successful beverage brands don’t just sell drinks—they build ecosystems of content, community, identity, a…

EPR Editorial Team · May 14, 2026

Marketing

Dr Pepper Marketing: Fansville, Lil Yachty, and the Influencer Playbook

Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.

EPR Editorial Team · Dec 14, 2024