Crypto and Web3 public relations across three cycles — the 2017 ICO boom, the 2021 Web3 and NFT wave, and the 2024-2025 institutional Bitcoin treasury era. EPR's full crypto coverage hub.
Strategy (renamed from MicroStrategy Feb 2025) holds ~600,000 BTC. Nasdaq 100 inclusion Dec 2024. Marathon, Metaplanet, Semler Scientific, Tesla residual, Block ~8K BTC. The Bitcoin treasury company casebook — named operators, holdings, mNAV math, capital strategy stack.
Tether at $150B circulating supply. Bitfinex's 2016 hack, the $3.6B Razzlekhan seizure, the NYAG settlement, the CFTC enforcement. The most-litigated operating record in cryptocurrency.
Marketing and blockchain — the nine-year trajectory from 2017 enterprise pilots through the 2021 NFT moment, the 2022 collapses, and the 2024 institutional adoption wave. What materialized, what didn't, and what the discipline looks like now.