Editorial
#FijiWaterGirl takes center stage at the golden globes
The golden globes had an unlikely star this year - Kelleth Cuthbert, a model at the event's red carpet holding a tray of Fiji Water bottles.
Tag
Brand Activation
Insights & Strategy
How Event Venue Marketplaces Are Changing Marketing
Splacer, Peerspace, Storefront, Splash, and Bizzabo built the operational layer that modern brand activations run on. How event venue marketplaces have changed experiential, pop-up retail, and creator-led marketing.
Insights & Strategy
The Economics of the Super Bowl
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.