A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
Amazon generated over $56 billion in advertising revenue in 2024. What started with the Kindle's ad-supported model in 2011 is now the third-largest digital ad platform in the world — and a critical brand reputation surface that PR and marketing teams can no longer treat as just a sales channel.
Every January, brands stumble over MLK Day — running sales, posting vague tributes, or staying silent when they shouldn't. The pattern hasn't changed much since Kmart ran an online sale in 2011. Here's why it keeps happening and what the right approach looks like.