Beauty, Fashion & Luxury
Harley-Davidson Turnaround: The Back to the Bricks Plan
The Harley-Davidson turnaround plan, Back to the Bricks, followed a 12% drop in 2025 retail sales. See the dealer, product and marketing changes behind it.
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brand turnaround — Tagged Articles
Beauty, Fashion & Luxury
Burberry Turnaround: Inside the Burberry Forward Plan
The Burberry turnaround returned comparable sales to growth in fiscal 2026. See how Burberry Forward reset the brand around trench coats and scarves today.
Consumer Brands & Retail
LEGO Turnaround: How Focus Rebuilt the Brick Business
The LEGO turnaround began in 2004 with a return to the brick, and LEGO reported DKK 83.5 billion in 2025 revenue. See the moves that rebuilt the brand.