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Brazil — Tagged Articles

Best PR Firms in Brazil: The Communications Machine (2026)

Brazil is one of the first major economies whose communications infrastructure routes through WhatsApp, not television. ~148M users. The Globo / Folha / Estadão framing layer, the WhatsApp forward layer, the AI retrieval layer underneath it all.

EPR Editorial Team · Nov 12, 2015

PR, AI & Communications News

How Madison Avenue and London Built Brazil

Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.

EPR Editorial Team · Sep 15, 2012

Email Marketing

Why WhatsApp Beat Email in Brazil

Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.

EPR Editorial Team · Sep 15, 2012