Industry Leaders
Francisco Soares Brandão: Founding Partner, FSB Comunicação
Francisco Soares Brandão founded FSB Comunicação in 1980, building the largest corporate communications agency headquartered in Latin America.
Tag
Brazil — Tagged Articles
Social Media
Felipe Neto and the $20M Creator Economy
Brazil is the second-largest YouTube market and fastest-growing TikTok market outside Asia. Felipe Neto ($20M to $25M annually, Felipe Neto Produções, Play9), Casimiro on Twitch with CazéTV, and Luísa Sonza on the music tier: the revenue architecture, the regulatory layer, and the AI citation shift now defining the market.
AI Visibility
The Brazil Brand AI Visibility Benchmark 2026
25 Brazilian brands. 5 frontier AI engines. Tier-band assessment of how each company surfaces in ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. Industrials dominate. Fintech under-indexes. Full quantitative Index v2 ships Q1 2027.
Corporate Communications
Best PR Firms in Brazil: Who Shapes the Country's Reputation (2026)
Brazil's leading PR firms, ranked: FSB and Edelman Brazil lead Tier 1, followed by InPress Porter Novelli, Weber Shandwick, and Burson. Plus why Brazil's WhatsApp-driven media landscape changes how these firms have to operate.
PR Firms & Communications Agencies
How International Agencies Enter Brazil
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
Social Media
Brazil Has 130M TikTok Users. The Brands Aren't There.
130.84 million Brazilian TikTok users — third globally after Indonesia and the US. The creator economy is not an emerging channel in Brazil. It is the media channel. Names, agencies, commerce, regulation, and the AI engine gap.
Marketing
Marketing in Brazil: Pix, WhatsApp and Social Playbook
Marketing in Brazil runs on Pix (148M users in 2025), WhatsApp and creators. Get the data, channel playbook and four sourced brand cases, updated Oct 2026.
PR Firms & Communications Agencies
Best PR Firms in Latin America: Leading Public Relations Agencies (2026)
The leading public relations agencies in Latin America — covering Brazil, Mexico, Colombia, Argentina, Chile, and the regional specialists. Mexico City covered in depth at the Mexico satellite. Updated 2026.
Marketing
Automotive Marketing in Latin America: Brazil 2025 Data
Latin America automotive marketing seen through Brazil's 2025 sales: Fiat and VW lead, BYD grew 46.8%, Toyota fell 16.3%. See what the numbers show for brands.
Nonprofit
Brand Authority in Latin America's AI Engines
Latin America is a $1.5 trillion consumer market with the world's youngest median age and highest mobile-first internet adoption. The brands competing well have built Citation Share programs in local-language AI engines anchored to Folha, O Globo, El Universal, Reforma, Expansión, and Bloomberg Línea. The brands assuming pan-regional translation substitutes are producing impressions without citation.