Thailand 4.0 five years on. EV assembly hub, data center magnet, electronics anchor. The communications playbook for Thai industrial business in 2026.
The inaugural EVs Citation Share Index 2026 — which EV brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Tesla owns category. Rivian owns adventure. Lucid owns range. Ford and GM own legacy-going-electric. BYD owns global scale.
In 2017, Renault committed €20 billion to electric vehicles — one of the boldest early EV bets from a legacy automaker. Eight years later, the products exist and the Renault 5 E-Tech won European Car of the Year 2025. The brand-story work to match remains the priority.
The U.S. automaker presence in China has collapsed in less than a decade. GM's China sales down materially from the 2017 peak. Ford has retreated. Tesla under pressure. And BYD, NIO, Xpeng, and Xiaomi Auto are now the structural threat to Western automakers' global business.
Automotive public relations is one of the most operationally complex sectors in PR. The major OEM communications operations — Toyota, VW, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, FCA, Tesla — the six sub-disciplines, the press pool, and what separates strong automotive PR operations.
EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.
Cross-border communications is the discipline of running a brand in more than one country without breaking it in any of them. Translation is the smallest part. Localization, international crisis response, cultural adaptation, and AI visibility per market are the rest.
Global Public Affairs & Reputation Management — the discipline of managing reputation, regulatory exposure, and political risk across jurisdictions. DP World, Adani, Hikvision, BYD, Emirates case files. FARA, sanctions, sovereign reputation. EPR's reference.