Tag

BYD

Automotive PR: The Industry's Communications Operations, OEMs, and AI Communications Era

EPR's canonical Automotive PR pillar — the major OEM communications operations (Toyota, VW Group, Stellantis, GM, Ford, Hyundai-Kia, Mercedes-Benz, BMW, Tesla, BYD), the six core communications disciplines, the agency ecosystem, and the AI Communications era for automotive brands.

EPR Editorial Team · Nov 30, 2015

PR News

Electric Car PR: A 2026 Retrospective

EPR's 2026 retrospective on Electric Car PR — the substantial 12-year arc from the substantial 2014 baseline (1% market share, Marchionne urging consumers not to buy the Fiat 500e) through substantial Tesla growth trajectory, substantial Chinese EV operator emergence (BYD, NIO, XPeng, Li Auto), substantial legacy automaker EV portfolio expansion, and substantial 2024 industry recalibration.

EPR Editorial Team · May 29, 2014