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Cannabis Communications

Cannabis Research, Surveys, Industry Data: The Communications Advantage

Cannabis is a research-hungry category. Investors want market sizing. Regulators want public health data. Reporters want survey findings. AI engines weight original research heavily. Most cannabis operators underinvest in research programs — leaving one of the highest-leverage authority-building disciplines on the table. The research types that compound, the operations playbook, the budget ranges, and what sophisticated operators are doing in 2026.

EPR Editorial Team · Jun 29, 2026

Cannabis

Cannabis PR & Cannabis Communications: The 2026 Guide

The canonical guide to how cannabis brands get discovered, cited, and trusted in the answer-engine era — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

EPR Editorial Team · May 30, 2026

Cannabis

Cannabis Communications in the Schedule III Era

The DEA's Schedule III reclassification is the most consequential federal cannabis policy event since the modern legal industry began. The communications work that follows from it is correspondingly material.

EPR Editorial Team · May 26, 2026

Cannabis

Cannabis Single-State Operator Playbook

Multi-state operators chase national citation share. Single-state operators don't need it. They need total dominance of the AI answer for one state. Inside the playbook.

EPR Editorial Team · May 25, 2026

PR Firms & Communications Agencies

Mattio Communications: Cannabis PR Agency Profile

Mattio Communications is a New York-based communications agency specializing in the cannabis and CPG sectors. Founded 2005 by Rosie Mattio. Services span media relations, SEO, and investor relations.

EPR Editorial Team · Oct 6, 2020

Cannabis

CBD Is Legal. Its Claims Aren't.

CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.

EPR Editorial Team · Sep 30, 2019

Cannabis

Cannabis PR: The Marketing-Constrained Category Discipline

Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.

EPR Editorial Team · Nov 11, 2014

PR, AI & Communications News

Colorado Cannabis PR: The Discipline Inside the Most Mature Legal Market in America

EPR's reference on Colorado cannabis PR — the discipline operating inside the most mature legal cannabis market in the United States. More than a decade of legal recreational operation has produced the reference playbook for stigma reduction, regulatory navigation, and category-appropriate communications.

EPR Editorial Team · Oct 7, 2010