Why original research is one of the strongest authority-building tools in cannabis, which study types keep earning attention from investors, regulators and reporters, and what a research programme costs to run.
The canonical guide to how cannabis brands get discovered, cited, and trusted in the answer-engine era — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
What the April 2026 Schedule III order changed, where the DEA adult-use ruling stands, the revised hemp definition dates, and the five documents cannabis operators should publish. The canonical EPR Schedule III reference.
Germany's April 2024 legalization created the largest medical and adult-use cannabis market in Europe. The brands that build native German-language citation infrastructure now hold positions that operators arriving later won't displace.
Multi-state operators chase national citation share. Single-state operators don't need it. They need total dominance of the AI answer for one state. Inside the playbook.
Mattio Communications is a New York-based communications agency specializing in the cannabis and CPG sectors. Founded 2005 by Rosie Mattio. Services span media relations, SEO, and investor relations.
CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.
