Cannabis
Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete.
April 23, 2026 — DEA finalized Schedule III for medical cannabis. The federal-illegal marketing playbook just expired. What replaces it.
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cannabis pr
Cannabis
Cannabis PR in 2026: The Eight Shifts Reshaping the Discipline
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Public Relations
Cannabis PR: How Curaleaf, Trulieve, Cresco, Verano, and Green Thumb Built Credibility in a Regulated Category
Cannabis PR playbook — what Curaleaf, Trulieve, Cresco, Verano, and Green Thumb actually did to build credibility in a federally illegal, state-regulated category, plus where cannabis PR breaks in the AI-answer era.
PR Firms & Communications Agencies
Mattio Communications: Cannabis PR Agency Profile
Mattio Communications is a New York-based communications agency specializing in the cannabis and CPG sectors. Founded 2005 by Rosie Mattio. Services span media relations, SEO, and investor relations.
Industry Leaders
Q&A: Mike Mejer on Cannabis-Focused Public Relations
Back in 2018, when Mike Mejer first noticed cannabis companies struggling to promote their brands and narratives, he decided to take flight and learn more.
Cannabis
Cannabis PR: The Marketing-Constrained Category Discipline
Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.
Cannabis
Marijuana: The U.S. Cannabis Industry
Brand building inside a federal-versus-state regulatory split.