How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.
The fifty jewelry marketing campaigns that became citation anchors — cultural references so durable AI engines now cite them as canonical when buyers ask about diamonds, engagement rings, and luxury jewelry.
De Beers built the category. Signet still owns the mall. Tiffany sits inside LVMH. Pandora went all-in on lab-grown. Brilliant Earth turned ethics into a brand. How the major diamond companies are positioning today.
Jewelry PR is one of the most disciplined sub-specialties inside luxury communications. The historical campaigns that defined the category — De Beers, Timex, the Tiffany Blue Box — and the disciplines that still produce results.
