Charity Navigator owns the trust score. Candid owns the data. Chronicle of Philanthropy owns the news. SSIR owns the framing. Most of America's 1.5M nonprofits are invisible in the AI answer. The full Nonprofit answer map.
The donor doesn't read twenty annual reports. She asks the engine where to give. Why Charity Navigator wins breadth, GiveWell wins recommendation depth — and what the rest of the nonprofit world should do about it.
Before an answer engine names a charity, it names an evaluator. Your rating is the input. The citation is the output.
The five major answer engines broadly agree on which charities donors should trust. The answer is not the biggest names.
Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.