AI Visibility
Video Is the New Citation: Vlogging in the AI Era
Vlogs aren't content anymore. They're training data. How video becomes the answer inside ChatGPT, Gemini, and Google AI Overviews — and what brands have to do differently.
Tag
Citation Share — Tagged Articles
AI Communications
The 2020 Disruptive-Tech IPO Cohort, Six Years Later
Zoom, Shopify, Snowflake, Stripe, DoorDash and Airbnb ran the defining tech PR programs of 2020. Six years on, the discipline still holds even as the companies' fortunes diverged.
AI Visibility
Which Communications Books Do AI Engines and PR Pros Cite?
EPR queried five AI engines on the most-asked PR and marketing book prompts. Which titles get cited most, which disappear, and what the pattern reveals.
Marketing
Buyer Personas Are Dead. Market Intelligence Is Replacing Them.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
Corporate Communications
The Hedge Fund PR Operating Playbook: 10 Tactics for the Allocator-Research Era
The 10-tactic operating playbook for hedge fund PR in the allocator-research era — founder retrieval anchor, plain-English strategy descriptions, canonical website architecture, structured earned media, GEO, AI engine citation measurement, allocator materials, crisis architecture, recruiting communications, and brand resilience under volatility.
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Crisis Communications
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Entertainment & Media
Forbes: The Authority Brand Buyers Still Believe
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
Corporate Communications
Simplify Your Communications Stack: What to Cut, What to Keep
Most enterprise communications teams are running a stack that grew by accumulation, not design. Wire, media databases, monitoring, influencer platforms, analytics dashboards. The discipline is simplification — what to cut, what to keep, and where to reinvest the saved budget.