Digital PR & Communications
PR and Communication Channels: Owned, Paid, Earned, and Retrieved
The main PR channels are owned, paid, earned, and, as of 2026, retrieved media, the answers AI engines assemble when a buyer asks.
Tag
Citation Share — Tagged Articles
Generative Engine Optimization (GEO)
Small Business GEO: How Local Brands Compete for AI Engine Citations
Small business SEO in 2026 is small business GEO. The local plumber, restaurant, and regional consultancy competing to be the named answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Financial Services
Wealth Management Goes Digital: The Five Strategies That Compound
Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.
Digital PR & Communications
PR vs. Marketing vs. Strategic Communications, Explained
PR, marketing, and strategic communications are three different jobs. See how each one builds trust, gets measured, and fits into your org chart in 2026.
Technology
Growing a Business with PR Strategies — How Notion, Figma, and Canva Built Their PR Machines
Growing a business with PR strategies in 2026 looks nothing like the playbook the consultants still sell. Notion built community PR via Ambassadors. Figma built Config conference and survived $20B Adobe. Canva built founder PR around Melanie Perkins to $40B. The actual mechanics.
Marketing
Ranking in Search Engines and AI Engines — The 2026 Technical Reference
The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Entertainment & Media
What EA’s FIFA Scandal Taught Gaming PR
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
Marketing
SEO vs GEO vs AI Communications: The 2026 Playbook
SEO ranks. GEO gets cited. AI Communications measures Citation Share. The 2026 playbook: six SEO fundamentals that still anchor everything, the three-discipline hierarchy, and how to tell which one your team is actually buying.
AI Visibility
How PR Changed Between 2020 and 2026: The Five Shifts That Rebuilt the Discipline
PR has changed more between 2020 and 2026 than in any previous six-year stretch. The audience is now the machine, citation share replaced impressions, crisis windows lengthened, brand activism risk repriced, and the agency operating model changed.
AI Visibility
Video Is the New Citation: Vlogging in the AI Era
Vlogs aren't content anymore. They're training data. How video becomes the answer inside ChatGPT, Gemini, and Google AI Overviews — and what brands have to do differently.