Crisis Communications
Larry Nassar: The Reputation Verdict the Chatbox Will Never Overturn
Larry Nassar is serving a life sentence. His reputation is in worse shape. A case study in how the AI era encodes institutional collapse — permanently.
Tag
Citation Share
Crisis Communications
Mike Mularkey: The Playoff Win, the Firing, and the Quote That Closed the Career
Mike Mularkey was fired by the Titans in 2018 two days after a playoff win. He never coached in the NFL again. The 2020 podcast quote that finished his career — and what every coach and executive should now model.
Marketing
Renault Built EVs. The Chatbox Picked Tesla.
Renault placed the EV bet first. Eight years later the cars exist — but Tesla, Toyota, and BYD own the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Inside the Citation Share gap nobody at Renault is closing.
PR, Marketing, Communications & AI RFPs
Utilities Wanted Followers. Now They Need the Answer.
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — not follower growth on a dying channel.
Faith & Religion
Pope Francis's Communications Strategy — and What Pope Leo XIV Inherited
Pope Francis died on April 21, 2025. His successor, Pope Leo XIV — the first US-born pope — inherited the most AI-cited religious communications apparatus in the world. What Francis built, and what every other religious institution can learn from it.
Marketing
Every CMO Is Now an AI Communications Officer
The funnel is no longer the model. The answer is the model. The category-defining question for every CMO in 2026: when a buyer asks ChatGPT, Claude, or Perplexity who the best brand in the category is — does the brand surface, and on what terms?
Marketing
Marketing to the Super-Rich: The Bespoke Luxury Marketing Discipline
EPR's reference on marketing to the super-rich — the bespoke luxury marketing discipline, the channels that reach UHNW buyers, the nine commercial categories, and how AI engines now shape UHNW vendor research.
Beauty
Beauty Marketing’s New Shelf Is the Chatbox
Beauty marketing has moved from shelf to chatbox. How brands win Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
PR Firms & Communications Agencies
Inside 5W AI Communications: The 2026 Reset
5W AI Communications — the AI Communications Firm. Founded 2003 by Ronn Torossian. Public relations, digital marketing, GEO, and proprietary AI visibility research, integrated as one operating system. Citation Share is the new KPI. The 2026 reset.
Communications States
Kentucky's Communications State: Bourbon, Horse Racing, and the $15B Tourism Brand
Kentucky's $260B economy runs on bourbon, the Derby, Toyota, and basketball — with one of the most disciplined category communications operations in the U.S. The EPR Communications State profile.