Crisis Communications
Fitbit's Heart Rate Crisis — Ten Years Later
The 2016 PurePulse lawsuit cratered Fitbit stock 18 percent. By 2021 Google had bought the company. The crisis playbook that should have been run, wasn't.
Tag
class action
PR Firms & Communications Agencies
The MDC Partners Class-Action Litigation: How It Resolved
The 2015 shareholder class action against MDC Partners resolved without admission of liability, alongside no-admission SEC settlements by both the company ($1.5M) and Miles Nadal ($5.5M) and the voluntary repayment that preceded charges. How the litigation closed.