CODA

Apple TV's 19-Year Arc: From Steve Jobs' "Hobby" to Best Picture, F1 Rights, and the Premium Streaming Architecture

Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.