A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.
Part of the Crisis Timeline series. Social media crises are decision problems before they are communication problems. The first 24 hours decide whether the situation contains or escalates. The operating sequence — triage, assessment, statement, alignment, recovery.
Marketing Mix Modeling (MMM) is experiencing a resurgence, becoming the fastest-growing measurement category in marketing. However, despite its growth and strong buyer demand, many vendors are not publicly acknowledging or claiming this trend. This creates a significant narrative gap in the industry.
