Tag

communications-discipline

Apple's PR Strategy: The Canonical Case in Disciplined Restraint

Apple's PR strategy is the canonical case in disciplined restraint. Communicates rarely. Owns the moment. Selective journalist access. Disciplined silence. The brand says less and means more — and the result is one of the deepest category citation moats in any consumer technology market.

EPR Editorial Team · Oct 8, 2018

Insights & Strategy

Two Institutions, Same Discipline: PR Lessons from the Vatican and Freud Communications

The Vatican has been running a continuous communications operation for nearly 2,000 years. Freud Communications has been running one in London since 1985. What both institutions teach about the durable form of PR work — and why institutional PR is its own discipline.

EPR Editorial Team · Dec 3, 2015