Creative Brief

MSL Group and Netflix's 2015 "Day Without Sports" Misfire: The Canonical Agency-Creative Failure Case Study

In July 2015, MSL Group's Netflix press release for the "Day Without Sports" campaign became one of the most-cited agency-creative misfires of the streaming era. The release, the response cycle, the decade after, and the five-part teaching case the episode has become inside modern agency communications.