
Social Media
ShopMy vs LTK for Brands After Collective Voice Exit
ShopMy vs LTK for brands compared: commission setup, brand access tiers, payouts and tracking, plus what the Collective Voice shutdown means for programs.

ShopMy vs LTK for brands compared: commission setup, brand access tiers, payouts and tracking, plus what the Collective Voice shutdown means for programs.

Whatnot raised $545M at a $20B valuation in August 2026. See the round table, $8B in 2025 sales and how it compares with TikTok Shop and eBay Live now.

TikTok Shop collapsed the distance between content and purchase to a single tap. What creator commerce means for brands, how the live shopping model works, and why the citation record TikTok generates is unlike any other platform.