ShopMy vs LTK for brands comes down to audience and control. LTK gives brands a large in-app shopping audience with retailer-set commissions, while ShopMy offers a direct Brand Partner tier with custom commission codes and gifting, plus a second route through existing affiliate networks. A third option, Collective Voice, announced on December 23, 2025 that it would wind down worldwide, so brands that used it must move their programs.
The scale gap is visible in the platforms' own claims. Make Influence, an influencer marketing platform, reports that LTK's company page cites more than 1 million brands, 8,000 integrated retailers and more than 44 million monthly shoppers. A brand that signs without checking how commission is routed risks paying twice for one sale or losing tracking.
By the end of this guide, a brand can compare the two platforms on commission control, access tiers, payouts and tracking, migrate a Collective Voice program and write the disclosure terms creators must follow.
What do ShopMy, LTK and Collective Voice each do for brands?
ShopMy and LTK are creator commerce apps where creators build shoppable storefronts and brands pay commission on resulting sales. Collective Voice was a creator marketing platform and sub-affiliate network that is now closing.
Make Influence describes LTK and ShopMy as shopping platforms built around one creator's curated picks, not a brand-run program on a traditional network. The retailer or brand still sets the commission rate, typically 10% to 30%, according to the same analysis.
Lindsay Jerutis, then general manager of Collective Voice, described it in a Net Influencer interview as a sub-affiliate network that let creators track sales from their audience to hundreds of retailers. The table summarizes the three.
| Platform | What it is | Status for brands |
|---|
| LTK | Creator storefront app with its own shopping audience | Active, per its own pages as reported by Make Influence |
| ShopMy | Creator storefront and affiliate platform, launched in 2020 per Stack Influence | Active, per the sources reviewed |
| Collective Voice (formerly ShopStyle Collective) | Creator marketing platform and sub-affiliate network | Announced worldwide wind-down on December 23, 2025, per Net Influencer |
See LTK retail affiliate infrastructure for the creator-side view of how LTK works, and the affiliate marketing referral economy pillar for the wider platform map.
How does LTK work for brands?
LTK works for brands as a retailer-integrated storefront app in which the retailer sets the commission and creators tag products inside their content. Make Influence reports, citing LTK's own pages, that retailers set their own commission rates, typically 10% to 25% and up to 30% by category.
LTK recommends that brands offer 14% to encourage organic creator participation, and it puts the average brand commission on the platform at 16%, per the same Make Influence analysis of LTK's figures. Brands can also pay a flat fee for a specific campaign on top of the ongoing commission, so the two income streams for a creator run in parallel.
The creator side has a gate. According to LTK's own page as summarized by Make Influence, joining requires at least 5,000 followers on a public profile and regular posts that tag products at least twice a week, and brand approval typically takes two to three business days.
Make Influence also notes that Target's Influencers by Roundel product names LTK as its creator network partner for managed-service campaigns. That signals that retail media networks use LTK as infrastructure, though the detail comes from one secondary source.
How does ShopMy work for brands?
ShopMy works for brands through two tiers: Brand Partners with direct platform access, and Commissionable Partners that participate through existing affiliate networks. Make Influence, quoting ShopMy's own guide, says Brand Partners can offer higher rates, custom commission codes, gifted product and flat-fee opportunities.
Commissionable Partners participate through networks that ShopMy's guide names as ShareASale, Impact, Rakuten and CJ. In that case the brand extends a commission rate to ShopMy through the network, and ShopMy has no direct platform access, so commission changes or earning restrictions can happen outside ShopMy's control.
Two payout rules matter for budgeting. Make Influence reports a full-cart rule, under which a creator earns commission on the entire order when a shopper clicks one linked product but buys other items, and creator payouts that settle weekly with a 30 to 120 day window from purchase to cover returns and verification.
Brand-side pricing is unconfirmed. Modash lists ShopMy for brands at $399 a month or more, which it labels a third-party estimate that is not confirmed officially, so ask ShopMy for current terms before budgeting.
Why it works: The two-tier structure matters because commission control differs by tier. Make Influence's analysis, quoting ShopMy's guide, says a Commissionable Partner's rate is set through a network, so a brand already on that network may already be in ShopMy without a separate agreement.
Which reported numbers conflict?
The reported numbers conflict on audience size and brand counts, and none of the secondary sources carries a date that lets a reader reconcile them. The table lists the claims side by side.
| Claim | Reported by | Caveat |
|---|
| LTK: 1M+ brands, 8,000 retailers, 44M+ monthly shoppers | Make Influence, citing LTK's company page | LTK's own figures, no date shown |
| LTK: about 300,000 creators, over 1 million brands | Socially Powerful | Third-party article, no date shown |
| ShopMy: about 50,000 creators, over 30,000 commissionable brands | Socially Powerful | Conflicts with the 50,000 brands figure below |
| ShopMy: over 50,000 brands offering commissionable products | Stack Influence | An influencer-marketing blog, no date shown |
| LTK average brand commission 16%, recommended rate 14% | Make Influence, citing LTK | Platform average, not a guarantee for any category |
| ShopMy for brands: $399 a month or more | Modash | Third-party estimate, unconfirmed officially |
Treat every count as an estimate from the platform or a commentator. Before using a figure in a budget or a pitch deck, ask each platform for current numbers in writing.
What does the Collective Voice shutdown mean for brands?
The Collective Voice shutdown means brands must find a new route for creator links, campaigns and reporting that ran through the platform. Net Influencer reported on December 23, 2025 that Collective Voice served 140,000 creators and 22,000 brands and said it had decided to wind down the platform worldwide and discontinue services.
Net Influencer reports that the platform launched in 2008 as ShopStyle Collective and rebranded in March 2023. Rakuten Today describes it as part of the Rakuten family since 2017, and UpPromote's directory says it used Rakuten Advertising for back-end tracking and payment on certain retailers, which is a third-party claim.
The reports reviewed do not state a final shutdown date, so confirm the timeline in the company's own statement. Use this checklist.
- List every creator, link and campaign that depended on Collective Voice, and export reports and payout records now.
- Confirm the date of the last payout and how unpaid commission will be handled.
- Tell creators which platform replaces it, and give them new links before the old ones stop working.
- Check whether the same retailers are reachable through a network you already use, such as Rakuten Advertising, Impact or CJ.
- Decide whether LTK, ShopMy or a direct network program takes over each creator relationship.
Why it works: A creator link that points at a closed platform stops tracking, so every unmigrated link is lost commission for the creator and lost sales attribution for the brand. Net Influencer's report that the platform served 22,000 brands shows that many programs face the same migration at once, so early outreach to creators avoids a rush.
How should a brand compare LTK and ShopMy?
A brand should compare LTK and ShopMy on commission control, access tier, creator eligibility, payout timing, data access and network routing. The table lists each question with what to ask the platform.
| Question | LTK | ShopMy | What to ask the platform |
|---|
| Who sets the commission? | The retailer, typically 10% to 25%, up to 30% | The brand or retailer, typically 10% to 30% | What rate is recommended for my category? |
| Brand access tiers | Brand approval in two to three business days, per LTK | Brand Partner or Commissionable Partner | Which tier am I in, and what changes if I switch? |
| Creator eligibility | 5,000 followers and regular tagged posts | No public minimum in the material reviewed | How are creators vetted? |
| Payout timing | Not stated in the material reviewed | Weekly creator payouts, 30 to 120 day settlement | When do I pay and when do creators get paid? |
| Data access | Socially Powerful reports brands get creator data only on a paid partnership | Socially Powerful reports analytics available to brands | What analytics do I get without a paid deal? |
| Network routing | Mostly its own retailer integrations | Partly layered on existing networks | Is my commission already flowing through a network I pay? |
The data access row rests on one undated article, so verify it directly. The routing row is the most valuable check, because Make Influence advises that a brand confirm whether its commission into the app already runs through a known network before treating the app as a new channel.
What does one creator sale cost a brand?
One creator sale costs a brand the commission plus its share of flat fees, gifted product and any platform fee. Divide each fixed cost by the number of sales it produced.
The figures below are made-up round numbers that show the arithmetic. They are not rates, prices or results from LTK, ShopMy or any real program.
| Item | Illustrative value | Formula |
|---|
| Average order value | $100 | Per sale |
| Commission rate | 15% | Set by the brand or retailer |
| Commission per sale | $15 | $100 x 15% |
| Flat campaign fee | $500 | One creator post |
| Gifted product cost | $40 | One unit |
| Attributed sales from the post | 50 | From tracked links |
| Fixed cost per sale | $10.80 | ($500 + $40) / 50 |
| Total cost per sale | $25.80 | $15 + $10.80 |
The example leaves out any platform subscription, because the sources reviewed do not confirm brand fees. Add a platform fee divided by monthly sales once a platform quotes it.
Why it works: Spreading fixed costs across attributed sales shows when a creator's post pays for itself, because the cost per sale falls as the number of sales rises. Make Influence reports that brands can pay a flat campaign fee on top of ongoing commission, so the fixed costs in the table have a basis in how LTK describes its model.
What must brands disclose and monitor?
Brands must make sure creators disclose every commission and gifted product, because each is a material connection under the FTC's framework. A 2026 influencer-agency summary of the Endorsement Guides states that free products and one-time gifts create material connections, and Kirkland & Ellis described a material connection in July 2023 as one that might materially affect an endorsement's weight or credibility.
The ShopMy Brand Partner tier adds gifted product to commission, so a single post can carry two connections. Keller and Heckman reported in 2023 that the revised Endorsement Guides apply to intermediaries such as advertising agencies and public relations firms, so an agency that manages creators needs its own process.
Write the requirement into every creator brief. The FTC affiliate disclosure rules guide explains where disclosures go and offers a five-point audit for creator pages.
How do you avoid paying twice for one sale?
Avoid paying twice by assigning one payment path to every sale and documenting it. Make Influence warns that attribution can get harder to keep clean when the same sale can be traced through both a direct tracking link and a creator commerce app's own system.
Set the rule in the contract. A sale credited to a creator through ShopMy or LTK cannot also earn commission through a direct network link, and the brand's report shows which path won.
Check the network layer first. If your existing network already feeds commission into ShopMy as a Commissionable Partner, a second agreement with ShopMy may duplicate it.
What should a brand do this quarter?
A brand should migrate any Collective Voice program, confirm its ShopMy tier and commission routing, request written numbers from both platforms and update creator briefs with disclosure terms. Each step has a named owner and a date.
- Export Collective Voice links, creators and payout records, and tell creators the replacement platform.
- Ask ShopMy whether the brand is a Brand Partner or a Commissionable Partner, and ask LTK for the recommended commission for the category.
- Request current audience, brand count and pricing figures from both platforms in writing.
- Choose one payment path per creator and document it to prevent double payment.
- Add disclosure requirements and a monitoring step to every creator brief, and review samples monthly.
This guide reflects publicly available sources as of October 11, 2026, and it is general information, not legal advice. Platform terms, fees and audience figures change, so confirm current details with each platform before signing.
How this was made: the draft was written with AI assistance from search excerpts and two fetched articles. The Collective Voice closure comes from Net Influencer's December 23, 2025 report, most LTK and ShopMy details come from a Make Influence analysis that cites the platforms' own pages, several figures conflict across sources, and an editor should confirm each against the platforms' own current materials before relying on it.
