Creator Economy
ShopMy vs LTK for Brands After Collective Voice Exit
ShopMy vs LTK for brands compared: commission setup, brand access tiers, payouts and tracking, plus what the Collective Voice shutdown means for programs.
Tag
affiliate marketing — Tagged Articles
Marketing
FTC Affiliate Disclosure Rules for Publishers and PR Teams
The FTC affiliate disclosure rules, explained for publishers and PR teams: what counts as a material connection, where disclosures go, who is liable, and a five-point audit.
Social Media
What Is LTK? Inside the Creator Economy's Retail Affiliate Infrastructure
LTK moves ~$4B+ in creator-driven retail sales annually. Founded 2011 in Dallas by Amber Venz Box and Baxter Box as rewardStyle. The retail affiliate infrastructure of the creator economy — and where it sits in AI Communications.
Research
The Vulnerable 50: Affiliate Publishers Most Exposed to AI Search
Everything-PR's ranking of the 50 publishers, affiliate networks, and content businesses with the highest structural exposure to AI search substitution. Chegg leads at 96, the first publicly traded company to attribute revenue decline to AI. Five parents own 62% of the list.
Gambling
Gambling PR & AI Visibility: Sportsbook Citation Share
The gambling industry spent two decades optimizing for Google. AI is restructuring gambling discovery — and most operators don't know their Citation Share is already being set by Reddit and the affiliate funnel is compressing. Everything-PR's gambling communications cluster.
Gambling
The $20 Billion Affiliate Industry Just Got Eaten by AI
AI is collapsing the sportsbook affiliate funnel. The intermediate layer that built gambling marketing for twenty years is being compressed out of existence. The gambling affiliate economy is built on one structural assumption: customers searching for a sportsbook will land on a comparison page before they land on an operator. That assumption is breaking.
Marketing
How Notion, Canva, and Webflow Turned Affiliate Marketing Into a Creator-Led Growth Engine
Discover how Notion, Canva and Webflow revolutionized affiliate marketing by focusing on education over sales, turning creators into teachers and growth engines.
Marketing
How Glossier, Away, and Allbirds Built Credibility With Affiliates
Glossier, Away, and Allbirds skipped discount-led affiliate programs and used partners as credibility engines. See the tactics behind each and why they worked.
Marketing
How Wirecutter, Amazon, and Shopify Win With Affiliates
Wirecutter, Amazon, and Shopify treat affiliate marketing as a trust system, not a traffic channel. This is the operating model most brands still miss.
Marketing
Why Affiliate Marketing Fails for European Brands: Insights from Case Studies
Learn why European affiliate marketing campaigns fail and how to avoid common pitfalls like poor partner selection, weak content and misaligned incentives