AdTech & MarTech
Connected TV Consolidation: Roku, Amazon, Netflix, Disney
Netflix Ads. Prime Video ad-supported by default. Disney, NBCU, Paramount, WBD. Roku, Samsung, LG, Vizio. The 2026 CTV inventory map and what brand buyers need to know.
Tag
CTV
AdTech & MarTech
AdTech and MarTech in 2026: The Stack
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
Technology
The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
![SocialVibe Rebrands as True[X] Media](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2009/01/socialvibe.jpg)
Social Media
SocialVibe Rebrands as True[X] Media
SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.
AI Visibility
Online Ad Spending in 2026: Where the Money Moved and What AI Visibility Now Costs
US digital ad spend hit $413B in 2026. Retail media $69B, CTV $38B, social $227B globally. The structural shift — and where AI visibility now fits in the budget.
Social Media
Toshiba's Glasses-Free 3D Television: The First Mover in the Next 3D Cycle
Toshiba announced the first glasses-free 3D television this week — the Regza GL1 series using parallax barrier technology to deliver 3D without requiring glasses. The technology addresses the most-cited consumer objection to current 3D televisions. What it means for the broader 3D television category heading into 2011.