Influencer Marketing
Event PR Tips 101 — How Coachella, SXSW, and Burning Man Built the Modern Event-PR Playbook
Successful events are cultural infrastructure that compounds over decades. Coachella's celebrity ecosystem and Beychella 2018. SXSW's Twitter 2007 launch and tech-startup pipeline. Burning Man's Ten Principles and Silicon Valley tech-elite cycle. The mechanics.