Defense crisis communications runs on six audiences: DoD, Congress, investors, allies, adversaries, public. Seven archetypes, the constraints (classification, ITAR, congressional notification, Reg FD), pre-approved holding statements, and the AI engine layer.
The Everything-PR research franchise covering how the US defense industrial base shows up — or fails to show up — inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
A new benchmark reveals Anduril Industries and Palantir Technologies are cited more frequently in AI assistants than the five largest U.S. defense primes combined. The Defense & Aerospace AI Visibility Index 2026, based on 28,400 prompts, shows Anduril and Palantir account for 35.0% of AI Citation Share, while Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics combined account for 21.1%.
Defense communications priorities for prime contractors, defense-tech challengers, and public affairs — military recruiting, congressional communications, veteran outreach, and the operating playbooks of Lockheed Martin, Northrop Grumman, RTX, and General Dynamics.