Marketing
San Diego Marketing & PR Firms: The 2026 Directory
The leading marketing agencies and PR firms in San Diego, Havas Formula, Vitro, BLVR, (W)right On, TEAM LEWIS, Crowe PR, Red Door, Digital Operative, and more.
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DTC Brands — Tagged Articles
Marketing
How Glossier, Away, and Allbirds Built Credibility With Affiliates
Glossier, Away, and Allbirds skipped discount-led affiliate programs and used partners as credibility engines. See the tactics behind each and why they worked.
Consumer Brands & Retail
25 Cookie Marketing Campaigns That Defined the Category
The 25 cookie marketing campaigns that defined the category, from Oreo Daily Twist to Crumbl's Sunday reveal, Girl Scout Cookies, Insomnia's late-night model, Levain, Milk Bar, Tate's, Famous Amos, Partake and the DTC brands rewriting the shelf.
Marketing
Fishwife: How a Pandemic-Born DTC Brand Made Tinned Fish a National Category
Fishwife is the LA-founded tinned seafood brand that grew from $6M to an estimated $7.6M in revenue by 2024, rebuilding a commodity category into a premium DTC-to-retail lifestyle business. Founded by Becca Millstein in December 2020. Now in Whole Foods, Target, Costco, Kroger.
PR Firms & Communications Agencies
Derris: Agency Profile
Derris: NYC + London brand consultancy founded 2013 by Jesse Derris. Acquired by BerlinRosen Aug 2022. Lisa Frank named CEO March 2024. Parent rebranded as Orchestra. Clients: Warby Parker, Glossier, Harry's, Everlane, Allbirds. Updated June 2026.