Social Media
What is a Social Media Public Relations Agency?
A social media PR agency does more than manage posts — it builds brand identity, manages reputation, earns media coverage, and serves as a strategic partner in the digital world.
Tag
Earned Media
Insights & Strategy
Will More Traditional PR Take Back Its Place From SEO Marketing?
SEO took ground from traditional PR for a decade. Now earned media is reclaiming its position — and AI engines are accelerating the shift back to credibility-based visibility.
Insights & Strategy
The Value of Positive Publicity
Positive publicity isn't just good press — it's the foundation of public trust. Here's why it matters more than advertising, and how it creates compounding brand value over time.
Insights & Strategy
What Is Consumer Public Relations — and How Does It Work?
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Event & Experiential
Burning Man Is the Ultimate No-Advertising Brand Case Study
Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.
PR Firms & Communications Agencies
What Does a PR Publicist Do in 2026? Inside the Job in the Answer-Engine Era
The PR publicist job changed more in the last 18 months than it did in the previous 20 years. Inside the role in the answer-engine era.
PR News
GoPro: The Defining Action Camera Brand and the 2026 Turnaround
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
Marketing
Guerrilla Marketing: Definition, Playbook, and the Brands That Mastered It
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.
Public Relations
Media Relations: The Discipline, the Press Pool, and the AI Communications Era
EPR's Media Relations pillar — the discipline, the six sub-specialties, the press pool, the pitching mechanics, and how the function operates in the AI Communications era.
PR News
Marketing vs PR: How Tesla Built a $700B Brand on Zero Advertising
Tesla is the canonical case in marketing-vs-PR taken to its extreme. Zero traditional ad spend through 2022. Grew to $700B+ market cap on Musk's social presence, product-launch events as earned media moments, and the most-cited automotive brand citation in any AI engine. PR replaces marketing when product and founder voice carry it.