Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.
If you have been online in the last ten minutes, it's likely you have encountered something related to GoPro.
Guerrilla marketing generates brand attention disproportionate to spend. Ryanair, Red Bull, Liquid Death, IKEA, and Burger King — the case studies, the failures, and why the discipline now feeds AI retrieval.
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.
PR and SEO have always been more connected than most marketing org charts admit. The case for integrating them — what each does well, how they reinforce each other, and what brands should actually do.
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.
